Content strategist and marketing writer

I help you make the most of your content.
As a content strategist, I help create positive user experiences that guide your audience where they want to go and do what they need to do with as little frustration and confusion as possible.

​Content marketing helps connect a target audience with valuable content on a regular basis in effective formats. This enhances distribution and builds trust and long-term recognition. As a content marketing writer, I create the content and distribution plan for these efforts. 

I work with businesses in any industry, however, I have deep experience with:
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Notable projects

  • Solely launched the US-focused blog for Walkers Shortbread
  • Grew monthly website leads for one client 10 fold
  • Built a blog subscriber base from 150 to 2,400 in 6 months
  • ​Increased email open rates from 10% to 85%
Make the most of your content. Schedule time to discuss content strategy and your digital marketing plans.

Content strategy

  • Define your audience: Develop personas to understand customer values
  • Use data to routinely revise strategies
  • Lean on thought leadership packages (media kit, article series, speaker presentation decks, books, and more)

Newsletters

  • Email marketing helps grow a trusted userbase
  • Provide consistent value to your audience​
  • Build a personal and reliable presence with your subscribers
  • Gather data points to craft targeted messages

Publishing

  • Ghostwritten articles in print and digital markets help build credibility 
  • Maintain a blog, podcast, or YouTube channel catered to your niche to help reach them when you need
  • Publish content that reinforces legitimacy and value
Partial client list: 

​Asher Marie Collection, NC & FL
​Boyette Brothers Produce, NC
Brent Adams & Associates, NC
Chatham CNC Machining and Welding, NC
CyberSecure IPS, MD
Dimensions-OHS, NC
Exposure Software, NC
JSL Meeting and Event Group
Madison Marquette, US
Manor Village, NC
Sound Isolation Company, US and CANADA
​TheeDigital, NC
Triangle Boat Tours, NC
Walkers Shortbread, US and Scotland