SEO Case Studies
The Internet is ever-changing. With any young system, evolution poses the need for adaptation in order to survive. Tara Lynne has helped clients move their domains to the first page of search engine results for a number of key terms. No SEO provider can guarantee the first page forever. Ongoing maintenance and fresh content help the right users find the right sites when they need.
Tara Lynne discusses a few SEO case studies below. One shows how consistent targeted web content helped a company reach the top of search results, and another study shows what happens when a client decides to severely reduce ongoing updates to their website.
Search Engine Optimization Success
Problem: Poor Ranking and Weak Content
One client works in a highly competitive field that has several areas of specialization. However, they offered small functions of each service. This was a challenge since their generalized model did not fit with logical key terms their target market would search online. With six service areas, providing new web pages and blog posts for each area required a plan. The company had hired an SEO provider that was churning out content daily (good frequency) that was poorly written (bad for user experience and for search engines). The pages could have been written for anyone in any state. Nothing uniquely addressed the experience and impact the client's services had in their market. The spelling errors, broken links, and lack of images made high bounce rates on pages, which means users came to a page and left quickly.
Solution: Customized Complementing Content Posted Frequently
Tara Lynne recommended new localized content that addressed the services individually, discussed how they worked together, and incorporated existing issues unique to the client's market. A schedule was created that involved posting articles, blog posts, and FAQs. Three new pieces of content were posted daily.
Outcome: Page 1 of Search Engine
After six weeks of consistently following this plan, the client reached the bottom of Page 1 of Internet search results for 3 out of the 6 key terms targeted. Several weeks later they made it to the top spot for these terms, and Page 1 for the remaining key terms. One year later, they were still ranking on the first page (for more terms as well).
Done with SEO?
There is a quote about search engine optimization that compares SEO to mowing your lawn. Do you just mow it once and you're done? Here is an example of what happened to a client who was so happy with how they ranked, that they decided to cut their SEO budget. Owning a website is a long-term commitment, but you can choose the degree to which you want to maintain the site. Have realistic expectations. Cutting a budget in half does not mean half the traffic. The chart below reflects one year of consultation requests made directly through the client's website. In October 2013, the client cut their budget by 70% and here is what happened:
Tara Lynne discusses a few SEO case studies below. One shows how consistent targeted web content helped a company reach the top of search results, and another study shows what happens when a client decides to severely reduce ongoing updates to their website.
Search Engine Optimization Success
Problem: Poor Ranking and Weak Content
One client works in a highly competitive field that has several areas of specialization. However, they offered small functions of each service. This was a challenge since their generalized model did not fit with logical key terms their target market would search online. With six service areas, providing new web pages and blog posts for each area required a plan. The company had hired an SEO provider that was churning out content daily (good frequency) that was poorly written (bad for user experience and for search engines). The pages could have been written for anyone in any state. Nothing uniquely addressed the experience and impact the client's services had in their market. The spelling errors, broken links, and lack of images made high bounce rates on pages, which means users came to a page and left quickly.
Solution: Customized Complementing Content Posted Frequently
Tara Lynne recommended new localized content that addressed the services individually, discussed how they worked together, and incorporated existing issues unique to the client's market. A schedule was created that involved posting articles, blog posts, and FAQs. Three new pieces of content were posted daily.
Outcome: Page 1 of Search Engine
After six weeks of consistently following this plan, the client reached the bottom of Page 1 of Internet search results for 3 out of the 6 key terms targeted. Several weeks later they made it to the top spot for these terms, and Page 1 for the remaining key terms. One year later, they were still ranking on the first page (for more terms as well).
Done with SEO?
There is a quote about search engine optimization that compares SEO to mowing your lawn. Do you just mow it once and you're done? Here is an example of what happened to a client who was so happy with how they ranked, that they decided to cut their SEO budget. Owning a website is a long-term commitment, but you can choose the degree to which you want to maintain the site. Have realistic expectations. Cutting a budget in half does not mean half the traffic. The chart below reflects one year of consultation requests made directly through the client's website. In October 2013, the client cut their budget by 70% and here is what happened:
