SEO content and content marketing for lawyers
I've written search engine-optimized (SEO) content for law firms since 2011
I write new content and "patch" old content. The latter involves revising old content to localize it, address legislation changes, fit current search methodologies like AI overviews, feature appropriate anchor text, remove broken links, and add relevant graphics and alt text for a more engaging and accessible user experience.
A law firm might have hundreds of clients at any given time. Factor in time to consult with prospective clients, court appearances, and other professional commitments--and updating a website is easily overlooked. Fitting blog content management into an attorney's schedule is generally a challenge. Collaborating with a content writer helps.
I collaborate with attorneys to conceptualize content topics to develop blogs, create newsletters, and improve web content. Together we develop content schedules focused on users' local search intentions and emerging technologies. Fresh content is written to be easily found, inform visitors, and encourage conversions.
When writing SEO content for lawyers, I review the client's existing domains, analyze competitors' sites, and make recommendations for optimization. I've written on a variety of legal topics for:
A law firm might have hundreds of clients at any given time. Factor in time to consult with prospective clients, court appearances, and other professional commitments--and updating a website is easily overlooked. Fitting blog content management into an attorney's schedule is generally a challenge. Collaborating with a content writer helps.
I collaborate with attorneys to conceptualize content topics to develop blogs, create newsletters, and improve web content. Together we develop content schedules focused on users' local search intentions and emerging technologies. Fresh content is written to be easily found, inform visitors, and encourage conversions.
When writing SEO content for lawyers, I review the client's existing domains, analyze competitors' sites, and make recommendations for optimization. I've written on a variety of legal topics for:
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