SEO Content Writer in Raleigh

SEO (search engine-optimized) content is written for the web that is effectively recognized by search engines. Writing SEO content that is both search engine and user-friendly is the smart, progressive way to develop a website. This involves an understanding of human intent and how search engines 'crawl' and rank sites.

​If you are familiar with SEO, you have probably heard about keywords (long-tail and short-tail), meta descriptions, Title Tags (H1, H2), and other terms. Tara Lynne is quick to explain what these terms mean and how their placement and structure affect a site's presence in search engine results. 

​Many businesses don't have time to remain aware of the changes and the terms above, nor do that have time to regularly create and manage content. Outsourcing content writing helps organizations avoid the cost of a full-time salary and benefits package, and instead gain access to an individual who constantly educates herself on search engine algorithm changes.

Tara Lynne works with site owners to craft content that provides value to their audience. Before starting her writing business, Tara Lynne managed web design as part of her marketing manager position. She understands how content and design intersect to form an enticing user experience (UX). This is increasingly important for site owners to consider due to the variable nature of consumers' digital experiences: desktop, mobile, and virtual reality (VR) platforms. Site owners should also understand how predictive and conversational search are changing UX. 

Internet marketing firms often turn down one-time projects or impose monthly retainers in excess of a few thousand dollars. Some content companies (or 'mills') give the impression they are the gatekeepers to top web search results. No one can legitimately promise top search results. Be careful about contracting with entities using 'black hat' methods that could hurt a site's reputation. 

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